“At Class 95FM, we feel strongly that it’s important to contribute to the community
and to assist those in need” ~ Class 95FM programme director Erina Cook
Class 95FM, Singapore’s most popular English-language radio channel, is putting on a whiteband and showing its support for the movement to eradicate poverty by adopting ONE (SINGAPORE).
The whiteband – popularised in local and international celebrity videos highlighting the message that every few seconds a child dies from extreme poverty – is the international symbol of the movement to eradicate poverty.
“We’ve chosen to adopt ONE (SINGAPORE) because its values are in line with ours,” says Erina Cook, the radio station’s senior programme director. “It raises awareness of key issues and takes action on a number of interrelated fronts.”
As part of the adoption, Class 95FM will broadcast information about ONE (SINGAPORE)’s campaign and support events, like the upcoming “Every ONE Can” grocery warehouse sale in May. “Every ONE Can,” now in its fourth year, raises in-kind food donations for individuals and families in need.
“At ONE (SINGAPORE), we believe in a world where no one is poor, be it overseas or here at home” says ONE (SINGAPORE) President Vernetta Lopez, who also co-hosts Singapore’s most popular English-language radio programme, The Morning Express. “I joined ONE (SINGAPORE) because I wanted to make a difference. Class 95FM’s support will enable us to reach out further, engage more businesses in corporate adoptions and encourage more Singaporeans to play an active role in the community around them.”
Supporting community organisations is a strong part of MediaCorp Radio’s corporate culture. Previous Class 95FM adopted organisations include the Breast Cancer Fund, Club Rainbow, MILK, Operation Smile and the SPCA. And to celebrate radio’s 75th anniversary in 2011, MediaCorp Radio adopted 75 families in need of assistance, providing the beneficiaries with groceries, transport and utility vouchers and more. ONE (SINGAPORE) helped MediaCorp Radio identify the beneficiaries.